Thursday, April 10, 2008

The iPod: A love story between man and machine


If a song represents a memory in your head, then you listen to your life's memories -- faster than a mixed CD, definitely faster than a mixed tape -- as you listen to your iPod. It becomes an extension of you. It's like a window to your soul. Everywhere, at all times, it's with you, this personal narrative of who you are and what you've been.Everywhere, at all times, it's with you, this personal narrative of who you are and what you've been. While shopping for Coco Pops at Pick 'n Pay. While dozing off on an SAA flight. While doing leg extensions at Virgin Active Gym. It takes you back to that first dance ("Iris" by the Goo Goo Dolls) at your matric dance; that birthday party where you sang like Rick James so loudly ("Superfreak! Superfreak!") that the neighbors almost called the cops; that Alanis Morrisette breakup anthem that reminds you of you-know-who over and over again. It's an obsession, an addiction, a love affair, really, between a man and a machine. To the iPodders around the world, the irresistible, indispensable, irreplaceable iPod is a personal memory bank. The iPod is a very powerful identity technology. The iPod is just one more technology that uses the computer as the second self -- a reflection of who we are as people, a way of seeing ourselves in the mirror of the machine. Your taste in music is something very personal, very emotional. So when you have an iPod and you've got all your music on it, you're trying to say something about yourself. The big thing about the iPod, is the way in which it forces you to listen to your life in a different way.

2 comments:

anthony delport said...

A love affair between man and machine...? Half ipod half humanoid I wonder what the children are going to look like? Read my 'so what' post there is some strange symbiosis going on; a similar vein. Ipod mmmmh...? Like music in the veins you say. It's a stange idea this like intravenous mpegs.

InĂªs Martinho said...

Hummmm....I think that the most important it's the music not the ipod! (ok, I admit, I am an Ipod Addicted, but I am much more addicted to music then to an ipod!)

And by the way, if a person really loves music, I think that the vinyl its better ;) (in Portugal it's very common steal the grandparents Vinyls and discover new worlds every day, like I do:)